This episode will help you understand how to ensure all the layers of your project are serving your creative concept and introduce you to the concept of getting all your rivers running to the same ocean!

The essence of every creative concept should be simple but that doesn't mean that every project should be simple. However, when we start to add layers we need to make sure that we recognise the difference between COMPLEX and COMPLICATED.

 Intrigued? You will be - especially when we start discussing West Side Story and the Michelle Obama musical (which we might write!)

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