In this episode of MHEDA Talks, Shari Altergott, Chief Experience Officer of The CX Edge, speaks with Jerry Weidmann about the complexities and opportunities involved in company branding. Jerry shares his insights on transitioning a company’s brand from multiple names into one cohesive identity under an umbrella brand. He explores how internal planning, employee engagement, and customer perception play pivotal roles in a successful rebranding effort. This episode offers valuable strategies for MHEDA members seeking to strengthen their company’s brand presence and market impact.

Jerry Weidmann is the President of Wolter, Inc. Jerry is an experienced, growth-oriented executive with demonstrated leadership in the material handling industry. He has experience in business development, acquisitions, and operations management, leading change and building the industry for the future.