Margaret Molloy (@MargaretMolloy) is the global chief marketing officer at Siegel+Gale, a renowned strategic branding and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media.

In this episode, Margaret and I talk about how branding has evolved from words and pictures to managing experiences. Brands no longer control the story but can influence the conversation by shifting focus to influencers. She then talks about how complexity is the most difficult thing for CMOs to handle and how successful marketers are simplifying their businesses and customer journeys to prioritize effectively. Margaret then offers six questions to determine if your brand is simple or complex so you can prioritize effectively when gaining new customers.

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Image Irishtimes.com

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