Businesses who offer complimentary products or services without being competitors can run mutually beneficial promotions to increase business within a warm market.  If there is a business near you that offers products or services that compliment your own, chances are the customer base of each business will enjoy both businesses.  Both businesses can equally promote the deal to their customer base and beyond – which doubles your promotion budget.  AND – people who already love a business that is complimentary to yours are much more likely to do business with you. 

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