In this episode, Ian talks with Nitin Govila, Senior Vice President of Business Asia Pacific, Middle-East and Africa, and Chief Sales and Marketing Officer for Serge Ferrari. Serge Ferrari is a world leader in materials for light architectural and exterior landscaping applications and has reached their 50th year in designing, developing and manufacturing material solutions for solar protection, tensile architecture, modular structures, and furniture and marine usage.

Nitin has a great deal of experience in International Construction Projects, Building Materials, Marketing, Home Automation, Roofing, Modular Structures, Product Development and international culture. 

Ian and Nitin discuss Composite Materials and Modular Applications and their impact on construction, the  longevity of materials, information management and culpability, workforce management, and understanding international culture.  

KEY TAKEAWAYS

• Composite Materials can mean flexible materials, flexible membranes, tensile fabrics, or technical fabrics. These materials are produced for interior applications, awnings and shadings for airports, theatres etc, facades, furniture fabrics, marine protection and industrial applications. 
• More and more this external material is called the 5th element of construction. If you watched the World Cup you would have seen Serge Ferrari’s membrane structures in use. 
• After 50 years of operation, Serge Ferrari has amassed many examples of well-applied solutions to various practical problems to demonstrate to customers the longevity and efficiency of their Construction Projects. 
• Information management is vitally important for future changes and accountability in building projects. 
• Sustainability is often forefront, but the way employees are treated on international projects must also come from the top and corporate responsibility.  
• Efficient international projects and planning require the operatives to understand the culture of the clients and workers that are involved. This requires a certain amount of immersion in the country’s culture and environment. 

BEST MOMENTS

‘We operate across multiple market segments. Obviously each market operates differently. So I have overall responsibility for the business in my zone.’ – Nitin 

‘There’s a lot of people on sustainability and carbon footprint. So presumably these fabrics are a lot more sustainable and have got a lot less embedded carbon than say a concrete or a steel structure.’ – Ian 

‘Our presence is across the world. We have done stadiums, airports or big structures in New Zealand, Australia, Japan, Korea, China, South-East Asia and then coming to Africa, America, South-America and Europe also. Whether it’s extreme winters, whether it’s extreme heat, whether it’s a stormy climate, corrosive climate.’ – Nitin

‘Facades play a very key role. It’s part of the design of the building, it’s part of the construction, maybe it’s part of the cost.’ – Nitin

‘We should motivate organisations or leaders to look at the methods and practices that companies have been doing and they’re successful and they’re profitable and that can also bring a positive change for everyone.’ – Nitin

‘I see the UK in a totally different perspective now having travelled and lived elsewhere.’ – Ian  

VALUABLE RESOURCES

https://www.ianjrogers.com/

ABOUT THE HOST

Ian Rogers is an entrepreneur running businesses in the Real Estate, Construction and Facilities Management arena. Ian has over 40 years’ industry experience, as he was effectively born into construction with his father having his own building company and Ian spending time working on sites from the age of 11!. As a result Ian has seen the industry from a trades person perspective, as a chartered quantity surveyor working on large commercial projects, as a project manager and then working on structured project finance through PFI/PPP deals. This has given Ian a unique whole life approach to any project by considering the end game at the beginning.

CONTACT METHOD

https://www.ianjrogers.com/

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