In this episode, we dive into the problem of B2B marketers trying to copy the success of content programs and series like Hot Ones.

We look at the difference between gimmicks and concepts. And then look at the ins and outs of what makes the Hot Ones concept so successful.

Originality, creativity, and enthusiasm all play a role. But you don't need a Hot Ones level concept to succeed. Take lessons where you can and come up with a program that works for you.

(And if you just want to do a Hot Ones copycat for fun one time, have at it.)