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Conceptual Metaphors
In this episode, we explore the fascinating world of Conceptual Metaphor Theory (CMT), based on the work of Zoltán Kövecses.
CMT suggests that metaphors are more than just language tools; they are essential cognitive mechanisms that help us understand abstract concepts through concrete experiences.
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Some examples:
● ANGER IS FIRE: This metaphor maps the source domain of FIRE onto the target domain of ANGER, explaining anger's intensity through the aspects of fire.
Example: "He was burning with anger", "Those were inflammatory remarks."
● LIFE IS A JOURNEY: This metaphor uses the concrete domain of JOURNEY to conceptualise the abstract domain of LIFE. This allows us to understand life events as destinations, challenges as obstacles, and progress as movement along a path.
● THEORIES ARE BUILDINGS: This metaphor conceptualises the abstract domain of THEORIES through the concrete domain of BUILDINGS. It enables us to discuss theories as structures that can be built, have foundations, and potentially be flawed.
● UNDERSTANDING IS GRASPING: In this metaphor, the act of understanding something is represented as physically grasping it.
Example: "I did not grasp what he said", "He is slow on the uptake".
● PROTECTION IS WARFARE: This metaphor, often used in advertising, frames the target domain of PROTECTION through the source domain of WARFARE. As discussed in our conversation history, this metaphor is frequently used in deodorant advertising.
Example: Deodorant acting as an "ally" offering "24-hour protection" against the "enemy" of body odor.
----------
But back to today's episode.
We’re looking into the key aspects of CMT, such as the systematic mappings between different conceptual domains and how metaphors are grounded in similarity or correlation.
The episode will also discuss the hierarchical structure of metaphorical systems, address common criticisms of CMT, and look at its future directions in cognitive science.
Join us for a deeper understanding of how metaphors shape our thinking and communication.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Mr. & Ms. EnglishIn this episode, we explore the fascinating world of Conceptual Metaphor Theory (CMT), based on the work of Zoltán Kövecses.
CMT suggests that metaphors are more than just language tools; they are essential cognitive mechanisms that help us understand abstract concepts through concrete experiences.
----------
Some examples:
● ANGER IS FIRE: This metaphor maps the source domain of FIRE onto the target domain of ANGER, explaining anger's intensity through the aspects of fire.
Example: "He was burning with anger", "Those were inflammatory remarks."
● LIFE IS A JOURNEY: This metaphor uses the concrete domain of JOURNEY to conceptualise the abstract domain of LIFE. This allows us to understand life events as destinations, challenges as obstacles, and progress as movement along a path.
● THEORIES ARE BUILDINGS: This metaphor conceptualises the abstract domain of THEORIES through the concrete domain of BUILDINGS. It enables us to discuss theories as structures that can be built, have foundations, and potentially be flawed.
● UNDERSTANDING IS GRASPING: In this metaphor, the act of understanding something is represented as physically grasping it.
Example: "I did not grasp what he said", "He is slow on the uptake".
● PROTECTION IS WARFARE: This metaphor, often used in advertising, frames the target domain of PROTECTION through the source domain of WARFARE. As discussed in our conversation history, this metaphor is frequently used in deodorant advertising.
Example: Deodorant acting as an "ally" offering "24-hour protection" against the "enemy" of body odor.
----------
But back to today's episode.
We’re looking into the key aspects of CMT, such as the systematic mappings between different conceptual domains and how metaphors are grounded in similarity or correlation.
The episode will also discuss the hierarchical structure of metaphorical systems, address common criticisms of CMT, and look at its future directions in cognitive science.
Join us for a deeper understanding of how metaphors shape our thinking and communication.
Hosted on Acast. See acast.com/privacy for more information.