Concerts and merchandise go hand in hand. Beyoncé's current concert tour supporting her number one album, Act One: Renaissance, goes to the next level in building a concert experience inside a luxury retail store. Go behind the scenes as Retail Mashup visits the RENAISSANCE FLAGSHIP inside the luxury department store, Holt Renfrew, located in Toronto, Canada.

Find the full transcript here: https://retail-mashup.com/concerts-power-retail-experience-for-the-better

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