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Condé Nast Traveller Digital Director, Sarah Allard (S1:E3)
Sarah Allard, Digital Director of Condé Nast Traveller UK, is this episode’s guest. Sarah makes no secret of her media success: she’s a total data nut with exceptional SEO skills. She follows the numbers, she’s methodical, and she has an instinct for engaging and clickable content. In this episode she talks about her commissioning process, her role in defining what luxury travel means, and how she collaborates with the other international Condé Nast Traveller teams. This chat was recorded last year so there are some references to 2024 events, but Sarah’s insights are still pertinent, including her thoughts on hotel review pitches. She also explains how to stay off the pitch slush pile and why a great pitch can pose a question for readers. Plus, she reveals the destination specialists she’s desperate to hear from.
KEY TOPICS:
ABOUT THE GUEST:
Sarah Allard, Digital Director, Conde Nast Traveller
Sarah is a creative and forward-thinking digital editor, with a flair for producing engaging and compelling clickable content, and expertise in delivering results through exceptional SEO skills, well-executed content strategy and in-depth analytics.
Find them on:
LIST OF RESOURCES MENTIONED:
ABOUT PRESS INSIDER’S HOST:
Kelly Bowerbank is a digital journalist, editor and content strategist with 16 years’ experience in the lifestyle sector. She has worked for multiple high-profile media brands, including woman&home, Marie Claire, The Stylist Group, and The Guardian. She has over eight years' experience crafting editorial strategies and leading teams, and has spent more than a decade commissioning, editing and creating content in various formats across a diverse range of subject verticals. In 2013 she was nominated for New Section Editor of the year at the PPA awards, and in 2020 she was nominated for Digital Editor of the year at the AOP awards. She’s mentored experienced print journalists and trained graduates into award-winning digital writers. In 2022 she stepped down from her role of Global Editor at womanandhome.com to go freelance and write more. She’s represented by Anna Pallai at AMP Literary.
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By Kelly BowerbankSarah Allard, Digital Director of Condé Nast Traveller UK, is this episode’s guest. Sarah makes no secret of her media success: she’s a total data nut with exceptional SEO skills. She follows the numbers, she’s methodical, and she has an instinct for engaging and clickable content. In this episode she talks about her commissioning process, her role in defining what luxury travel means, and how she collaborates with the other international Condé Nast Traveller teams. This chat was recorded last year so there are some references to 2024 events, but Sarah’s insights are still pertinent, including her thoughts on hotel review pitches. She also explains how to stay off the pitch slush pile and why a great pitch can pose a question for readers. Plus, she reveals the destination specialists she’s desperate to hear from.
KEY TOPICS:
ABOUT THE GUEST:
Sarah Allard, Digital Director, Conde Nast Traveller
Sarah is a creative and forward-thinking digital editor, with a flair for producing engaging and compelling clickable content, and expertise in delivering results through exceptional SEO skills, well-executed content strategy and in-depth analytics.
Find them on:
LIST OF RESOURCES MENTIONED:
ABOUT PRESS INSIDER’S HOST:
Kelly Bowerbank is a digital journalist, editor and content strategist with 16 years’ experience in the lifestyle sector. She has worked for multiple high-profile media brands, including woman&home, Marie Claire, The Stylist Group, and The Guardian. She has over eight years' experience crafting editorial strategies and leading teams, and has spent more than a decade commissioning, editing and creating content in various formats across a diverse range of subject verticals. In 2013 she was nominated for New Section Editor of the year at the PPA awards, and in 2020 she was nominated for Digital Editor of the year at the AOP awards. She’s mentored experienced print journalists and trained graduates into award-winning digital writers. In 2022 she stepped down from her role of Global Editor at womanandhome.com to go freelance and write more. She’s represented by Anna Pallai at AMP Literary.
SUPPORT THIS PODCAST:
Share this episode:
Every share of this episode makes another season more likely. If you enjoyed listening, share Press Insider with your network on Whatsapp, Linkedin and on your favourite social media platforms. It can be found on all the main podcast networks including:
Follow the host on social media:
Email feedback: