Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.Special thanks to our sponsors:

• ProofHQ
• InboundWriter
• Oracle Marketing Cloud
• Uberflip

In This Episode

• The challenges (and opportunities) of creating content on a global scale
• Distributing resources abroad to find the same kind of success as in the U.S.
• Localizing content for local audiences around the world
• Building a truly helpful and insightful set of personas
• LinkedIn's value as a social media platform
• Micro-targeting as the norm

Resources

• Todd Wheatland's Twitter
• King Content, where Todd is Global Head of Strategy
• King Content's 2015 CMI awards and past awards

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