<p><a href="http://brandsavant.com/">Tom Webster</a>, Vice President of Strategy and Marketing at Edison Research, stops by the <a href="http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/">Content Pros Podcast</a> today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.</p>

Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.

<p><a href="http://brandsavant.com/" rel="noopener noreferrer">Tom Webster</a>, Vice President of Strategy and Marketing at Edison Research, stops by the <a href="http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/" rel="noopener noreferrer">Content Pros Podcast</a> today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.</p>

CONEX S1: How to Use Research to Create Content That Works

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

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The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey. Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

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CONEX S1: How to Use Research to Create Content That Works

CONEX S1: How to Use Research to Create Content That Works