The Marketer's Journey

CONEX S10: How to Build a Real-Time Content Strategy


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Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.

 

Special thanks to our sponsors:

  • Vidyard
  • Uberflip
  • Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

  • Why social marketing for sports requires a much more nimble approach than traditional marketing
  • How Lauren and her team strategize real-time content
  • How to use real-time content to become part of the customer experience
  • How to prepare for real-time without being manufactured

 

Resources

  • Get The Content Experience Report for free here.
  • Find out more about Convince & Convert here.
  • Find out more about Lauren and keep up with her speaking dates here.

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

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The Marketer's JourneyBy Uberflip