Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to find meaningful information for segmentation
• How to conduct research to build attitudinal personas
• How to balance “deep dives” with archetypal personas
• Why typical demographic information is ineffective for segmentation

 

Resources

• Uberflip
• Convince & Convert
• Audience Audit
• Satan: His Psychotherapy and Cure by the Unfortunate Dr. Kassler

 

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