Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to develop an environment that fosters creativity
• Why comedy must be truthful to be funny
• How to connect with your audience through comedy in marketing
• How to propose a culture change to your team

 

Resources

• TechSmith
• Second City Works
• Bumper Carroll

 

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