Bogdan Zlatkov, Content Marketing Manager of LinkedIn Learning Solutions at LinkedIn, joins the Content Experience Show to discuss using data to create useful content tied to your products.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign
• Why ebook downloads can be a deceptive metric
• How LinkedIn keeps their content and products tied together in a way that benefits the customer

 

Resources

• Get The Content Experience Report for free here.
• Find out more about Convince & Convert here.

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.