Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why “best practices” are not always the way to go
• How to choose what’s best for your business rather than just following the trend
• Why “Break the Wheel” is not about simply bucking the trend
• Why best practices should be viewed as more of a starting point rather than a rule

 

Resources

• Uberflip
• CoSchedule
• Talk Triggers
• Break the Wheel

 

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