Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How lead times differ between B2B and B2C
• Why content is much more than just top of funnel marketing
• How to address your customer’s major questions through your content
• Who should be in charge of content ideation

 

Resources

• Uberflip
• Instagram for Tourism Marketing
• AdRoll Group

 

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