Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How Cision manages content during acquisitions
• Why the lines are blurring between earned media and paid media
• Who should be responsible for maintaining a consistent voice with earned media
• Why Cision is hiring a VP of Earned Media Management
• When you should launch a press release

 

Resources

• Get the free Content Experience Report here.
• Learn more about Convince & Convert here.

 

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