The Marketer's Journey

CONEX S10: Why Emotion Is Key in Experiential Marketing


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Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.

 

Special thanks to our sponsors:

  • Vidyard
  • Uberflip
  • Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

  • How to define “experiential marketing”
  • Why moods are contagious
  • Why B2B interactions can be fun
  • Why people connect with emotion over production quality

 

Resources

  • Get the free Conex Show Report from Uberflip here.
  • Find out more about Convince & Convert here.
  • Learn more about Jaycen and UviaUs here.

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

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The Marketer's JourneyBy Uberflip