Neil Crist, Head of Product and Engineering at Moz, joins the Content Experience Show to discuss the ins and outs of local search and why just showing as a result is not enough.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How local search is evolving in the greater scheme of search optimization
• Why your business needs a detailed Google profile
• How to ensure that your business is visible in local search results
• Why there is more to local search optimization than simply showing up

 

Resources

• Get the free Content Experience Report here.
• Learn more about Convince & Convert here.
• Get the free ebook Instagram for Tourism Marketing from Convince & Convert here.
• Learn more about how Moz can help you improve your local search here.

 

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