Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why content strategy is separate but complementary to content marketing
• Why Aha Media started the November Writing Challenge
• Why you should read your writing out loud
• Why content is the most critical component of the user experience
• Why your content should use “plain language”

 

Resources

• Convince & Convert
• Aha Media Group

 

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