Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• The seismic shift in consumer behavior that marketers around the world are feeling.
• How technology has warped our ability to meet customers' needs.
• Why "personalization" isn't always "personal."
• A case study from a brand that's succeeded by centering the customer as marketer.
• Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.
• Why the consumer rebellion against advertising is destined to succeed.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Explore Airtable and empower your team with the most flexible, robust project management tool possible.
• Learn more about Mark's work as a keynote speaker, executive branding coach, marketing strategist, podcaster, and author.
• Read Mark's latest book, Marketing Rebellion.

Visit contentexperienceshow.com for more insights from your favorite content marketers.