Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Why friction is the enemy of business success.
• Case studies of businesses that identified high-friction customer experiences and innovated to make them effortless.
• The surprising reasons why businesses sometimes fight change and refuse to innovate.
• How friction manifests inside your organization (and loses you money).
• Tips for calling out organizational friction on the job.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.
• Read Roger's latest book, FRICTION.

Visit contentexperienceshow.com for more insights from your favorite content marketers.