Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• The five archetypes of About Us pages (and how to identify which archetype your page most resembles).
• What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.
• What Mat learned from analyzing About Us pages from the world's top companies.
• Where to start when honing your brand identity and voice.
• How your homepage and About Us page serve different functions in your business's web presence.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Read more about uncovering a meaningful brand identity in Start with Why by Simon Sinek.
• Learn more about Prophet's consulting work.

Visit contentexperienceshow.com for more insights from your favorite content marketers.