The Marketer's Journey

CONEX S11: How to Create Meaningful Organizational Change


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Qualcomm's Jessica Jensen and Synchrony's Tuck Ross join the Content Experience Show Podcast to share tips for creating meaningful organizational change.

Special thanks to our sponsors:

  • Uberflip
  • Emma
  • Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

  • The importance of "soft skills" in building healthy, effective teams.
  • How to hire a balanced team.
  • Why word of mouth is still so powerful in hiring.
  • Case studies from organizations who resisted organizational change or fumbled when adopting a new strategy.
  • Tips for introducing change to an organization that isn't fully ready for it.
  • Advice for staying open to change on a personal level.

Resources

  • Get the free Content Experience Report here.
  • Stay connected with your email subscribers using Emma.
  • Hear more from Jessica and Tuck on their podcast, Social Currency.

Visit contentexperienceshow.com for more insights from your favorite content marketers.

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