In this "Pardon the Marketing" edition of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach debate the most annoying marketing tactics.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• The worst things about full-page takeover ads.
• What makes some LinkedIn spam messages worse than others.
• Thoughts on Google Home, privacy, and where smart speakers should and shouldn't be.
• Theories on what makes Instagram ads more tolerable than other social ads.
• Components of a strong CTA.
• How marketing personalization changed the game (and upped the difficulty) for salespeople.
• The pros and cons of other controversial marketing tactics like direct mail, unskippable YouTube ads, and movie previews.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Explore Airtable and empower your team with the most flexible, robust project management tool possible.

Visit contentexperienceshow.com for more insights from your favorite content marketers.