Kathy Klotz-Guest, CEO of Keeping it Human, joins the Content Experience Show Podcast to discuss what businesses get wrong about building their brand story.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Why it's okay if your brand story changes over time—and why it's a cause for concern if it doesn't.
• The red flags that indicate you're telling the wrong brand story.
• Why businesses should share more stories about failure.
• How to identify and fix "story gaps."
• The overlooked skills that will help your team start telling better stories.
• Why Kathy left corporate marketing to become a storytelling strategist.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.
• Learn more about Kathy's work as a storytelling strategist through Keeping it Human.

Visit contentexperienceshow.com for more insights from your favorite content marketers.