Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Common pitfalls for brands attempting to bring humor or relevance to their messaging.
• The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.
• Two case studies showcasing how Obedient brought levity to two surprising product spaces.
• The problem with using irreverent brand messaging before you've earned it.
• The importance of consistency and through-lines when developing a brand personality.
• Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Learn more about Obedient's work bringing humor and levity to brand voices.

Visit contentexperienceshow.com for more insights from your favorite content marketers.