Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)
• The danger of chasing "silver bullets" in content writing.
• The crucial (and overlooked) differences between editor and writer, and editor and proofreader.
• Why and how CCO Magazine transitioned from being a print to a digital publication.
• Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.

Resources

• Get the free Content Experience Report here.
• Learn more about Convince & Convert here.
• Stay connected with your email subscribers using Emma.
• Explore the all-digital April 2019 issue of CCO Magazine.

Visit contentexperienceshow.com for more insights from your favorite content marketers.