The Marketer's Journey

CONEX S11: What We Love (and Hate) in Event Marketing


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In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach trade opinions on event marketing and conference programming.

Special thanks to our sponsors:

  • Uberflip
  • Emma
  • Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

  • The benefits and drawbacks of multitrack conference programming.
  • What industry strategists versus practitioners offer conference attendees.
  • The most effective and enjoyable post-conference networking and social events, from two pros who've seen it all.
  • Things to consider when selecting the "voice" of your event (whether an onstage emcee or over-the-air announcer).
  • What small, intimate conferences provide attendees that major, big-budget conferences cannot.
  • Randy and Anna get one minute each to hype their hometowns in a Phoenix versus Toronto showdown.

Resources

  • Get the free Content Experience Report here.
  • Stay connected with your email subscribers using Emma.
  • Learn more about Conex: The Content Experience 2019, coming to Toronto August 20th through 22nd.

Visit contentexperienceshow.com for more insights from your favorite content marketers.

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