Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why HubSpot split its content teams into "mind" and "heart."
• How HubSpot's historical optimization program keeps older content as current and relevant as possible.
• Strategies for creating an emotional response to your brand.
• Hard truths about the short-sightedness of "growth hacks."
• How HubSpot optimizes its "freemium" offerings to attract more and better leads.
• The two most common things teams overlook when running experiments on their marketing strategies.

Resources

• Get the free Content Experience Report here.
• Learn more about Convince & Convert here.
• Stay connected with your email subscribers using Emma.
• Hear more from Kieran on the Growth TLDR Marketing Podcast.

Visit contentexperienceshow.com for more insights from your favorite content marketers.