Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Experience Show Podcast to discuss optimizing experience for your audience.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• The three questions you should be asking your audience after they engage with your content.
• Shocking research about how most marketers are approaching experiences.
• Why surveys alone won't cut it when it comes to gathering experience data.
• Where to start when revamping your experiences.
• The case for a Chief Experience Officer.
• Who should own the customer journey map.
• A preview of Mat's upcoming keynote at Conex 2019!

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Learn more from Salesforce Research.

Visit contentexperienceshow.com for more insights from your favorite content marketers.