Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing.   Special thanks to our sponsors:

•  ProofHQ
•  InboundWriter
•  Oracle Marketing Cloud
•  Uberflip

  In This Episode  

• How to measure content success at all levels of the funnel
• Why Storyhackers has adopted content marketing throughout the organization
• The value of structured, specific feedback in the content creation process
• How to distribute content on macro and micro-levels
• Why each touch point of a new piece of content needs to add value to the process
• How to apply the Lean Startup methodology to content marketing 

 Resources  

• Ritika's Twitter
• Ritika's content
• Storyhackers, where Ritika is CEO
• Lean Startup Conference
• The Lean Startup methodology
• Google's platform to study customer micro-moments
• Clarity, matchmaker between advice-seekers and subject matter experts

 Visit  ContentProsPodcast.com for more insights from your favorite content marketers.