Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.

Special Thanks to Our Sponsors:

• Sigstr
• Oracle Marketing Cloud
• Uberflip

In This Episode: 

• Exploration of the controversial “Content Gate”
• How to format blog posts most effectively
• How to use channel and asset as indicators of gating preference
• Why the funnel isn’t really dead
• Why lead generation shouldn’t actually be our total focus
• Why data is so crucial and too oft forgotten
• Where to find the best data backed predictions for 2016

Resources: 

• Eloqua
• Jeff's Social Media Blog
• Oracle Marketing Cloud Blog
• Jeff’s Book
• Jeff’s Twitter

Visit ContentProsPodcast.com for more insights from your favorite content marketers.