Joe Chernov, VP of Marketing at InsightSquared, joins the podcast to discuss horizontal content integration, measuring the value of enablement content, and helping companies find their balance between pure inbound marketing and ABM.

 

Special thanks to our sponsors:

• InboundWriter
• Oracle Marketing Cloud
• Uberflip

 

In This Episode:

• How to flip content marketing from vertical function to horizontal function
• How to provide quality content for all stages of the funnel and convince your superiors to support it
• Working with sales reps for better use of enablement content
• Finding balance between pure ABM and pure inbound marketing for mid-sized companies
• Finding balance between quantity and quality in content marketing
• Redefining content success with the rise of the ABM model

 

Resources:

• Joe Chernov's Twitter
• InsightSquared
• Datafox
• Infer

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.