Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.

Special thanks to our sponsors:

• ProofHQ
• InboundWriter
•  Oracle Marketing Cloud
• Uberflip

In this episode 

• How to use editorial calendars to your advantage
• How content supports the sales process
• The demand generation waterfall
• WIIFM? What's In It For Me?
• The importance of visual content: G-Books (comic books of the marketing world)
• How to get content and lead generation departments to work together

Resources 

• Merrie Beth's Twitter
• Cox Media, Where Merrie Beth is Director of Marketing Communication
• More Thought Pieces from Merrie Beth at Cox Blue
• Hootsuite
• Uberflip
• Cox Media Holiday Ad Countdown
• Cox Media Instagram

 Visit ContentProsPodcast.com for more insights from your favorite content marketers.