Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.

Special thanks to our sponsors:

• InboundWriter
• Oracle Marketing Cloud
• Uberflip

In This Episode: 

• Forecasting the marketing trends of 2016
• How to adjust best practices to keep up with evolution of marketing automation
• The importance of moving your content creation from waterfall planning and execution to agile
• How to keep 70% of your content from going unused
• The future of distributing content responsibility across departments, influencing every stage of the buying cycle
• Why IT is crucially important to your marketing department

Resources: 

• Mathew Sweezey's Twitter
• Mathew's LinkedIn
• Mathew's Website
• Taulia's Video Marketing Campaigns

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