The marketing whiz kids from Spiceworks, Jen Slaski and Todd Darroca, join us at Spiceworld, the IT network's huge user conference in Austin, TX to talk about the benefits of building a genuine community that delivers content right to your doorstep.

Special thanks to our sponsors:

• InboundWriter
• Oracle Marketing Cloud
• Uberflip

In This Episode

• The different between an event and an experience
• How to give your audience exactly what they want
• Getting back to the important basics
• Using data to draw out the best content from sponsors
• The power of a tight-knit community
• What to do with all of your content once it's all over

Resources

• Rob Zaleski's Twitter
• MarketingProfs
• Spiceworks
• SpiceWorld Conference
• Spiceworks Webinars

Visit ContentProsPodcast.com for more insights from your favorite content marketers.