Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus’s traffic, and what his all-important publishing code has to do with it.

 

Special Thanks to Our Sponsors:

• Inbound Writer
• Oracle Marketing Cloud
• Uberflip

 

In This Episode:

• The differences between marketing to small businesses and large enterprise companies
• The purpose of the all-important publishing code
• The importance of creating organic feedback loops
• How a publishing code can ease onboarding processes
• What we can all learn from Buzzfeed

 

Resources:

• Trello
• Slack
• Shopify Plus Blog
• Tommy's LinkedIn

 

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