Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast this week to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies.

 

Special thanks to our sponsors:

• ProofHQ
• InboundWriter
• Oracle Marketing Cloud
• Uberflip

 

In This Episode

• What kind of content venture capitalists are writing
• How important content marketing is to the success of the businesses VCs invest in
• The goals and model of the OpenView Lab content platform
• Top trends in content marketing today
• The importance of buyer personas and actually using them to target content
• Keys to becoming a thought leader outside the blog (speaking and presenting)

 

Resources

• Kyle's website
• OpenView Partners, where Kyle is the Head of Marketing Strategy
• OpenView Labs, OpenView's content platform
• Kyle's books
• Growth.in, location-specific content site for the tech scene
• "Gettysburg," the movie Kyle was obsessed with as a kid

Visit ContentProsPodcast.com for more insights from your favorite content marketers.