Nick Cicero, CEO & Founder of Delmondo, joins the Content Pros Podcast this week to discuss the impact of co-creation between brands and influencers, specifically on Snapchat.

 Special thanks to our sponsors:

•  ProofHQ
•  InboundWriter
•  Oracle Marketing Cloud
• Uberflip

  In This Episode 

• How to find the right influencers for your brand
• Why engaging an influencer genuinely will go further than spoon-feeding them content
• Why Snapchat is such a valuable platform for individuals and businesses
• How to reach massive audiences via Snapchat
• The evolution of TV

  Resources 

• Nick Cicero's website
• Delmondo, where Nick is CEO and Founder
• BRaVe Ventures, where Nick is a strategist
• Nick's "Snapchat Is a Burrito" post
• Nick's "How Brand Can Reach Mass Audiences on Snapchat" post
• Companies mentioned in the different marketing initiatives Nick lists in the episode: 
  • Dude Perfect
  • Hitman: Agent 47
  • JBL
  • Priceline.com

 Visit  ContentProsPodcast.com for more insights from your favorite content marketers.