Jon Miller, CEO & Co-Founder of Engagio, joins the Content Pros Podcast this week to discuss the necessity of personalization in content marketing as the bar is raised in the field by an influx of content marketers across industries.Special thanks to our sponsors: 

• ProofHQ
• InboundWriter
• Oracle Marketing Cloud
• Uberflip

In This Episode 

• Building a new brand by starting with content
• Why big rock content is more valuable than many smaller pieces of content
• Why personalized content is the key to raising the bar in content marketing
• How to successfully personalize the distribution of content
• How to work with your sales team on account-based marketing

Resources 

• Jon Miller's website
• Engagio, Jon's company
• Marketo, another company Jon co-founded