Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment
• Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust
• How combing through non-digital archives can lead to easy content that fascinates
• Why a successful strategy can result in having a literal paper map in your pocket

 

Resources

• Nick Westergaard on Twitter, Facebook, LinkedIn, Instagram, and SlideShare
• Brand Driven Digital
• Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
• The Business of Story Podcast
• The Growth Show Podcast
• Start With Why

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.