Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• How two focused personas can lead to 70% target market reach
• How the sales funnel leads to smarter blog structure
• Why an effective content team means a well-structured marketing department
• How a basic blog structure leads to easy adaptation and expansion to new verticals

 

Resources

• Jim D'Arcangelo on Twitter: @JimDArcangelo2
• Booker.com
• The Booker Blog
• HireFrederick.com
• SheBOOM
• NextWave SMB

 

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