Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• Why good content strategy means higher-level focus
• How repurposing old successful content leads to increased customer engagement
• Why planning for next year means working in a state of constant analysis and evaluation
• How MQLs indicate content plan effectiveness
• Why gated content isn't the only way to capture a prospect's information

 

Resources

• Jeff Cohen on Twitter: @jeffreylcohen
• Oracle Marketing Cloud
• Oracle Eloqua

 

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