Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• Why the existence of 3,500 different marketing tech solutions is not as terrifying as you might think
• How to approach finding the right tech solution for your customer experience
• The evolution of the multi-hub marketing approach
• Why the future of marketing technology doesn't affect you today
• How to incorporate technology into building participatory content for your customer

 

Resources

• Scott on Twitter: @chiefmartec
• Chief MarTec
• MarTech Conference
• ion interactive inc.
• Marketing Technology Landscape Supergraphic (2016)
• 41 Marketing Technology Stacks from the 2016 Stackies Awards
• GradeMyStack.com
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
• Hug Your Haters by Jay Baer
• Youtility by Jay Baer

Visit ContentProsPodcast.com for more insights from your favorite content marketers.