Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine.

 In This Episode: 

• Should Twitter expand beyond 140 characters?
• Balancing an edgy brand voice with serving a wide audience
• What kind of content works best on Vine
• Creating a stand-alone Twitter feed that also serves your brand
• Finding the key to entertaining sponsored content
• How to measure social media success with less tangible goals
• Creating a cohesive brand voice that represents a diverse company with diverse content

Resources 

• Comedy Central Twitter
• Comedy Central Vine
• Matt Tobey Twitter
• Comedy Central Official Site

Visit ContentProsPodcast.com for more insights from your favorite content marketers.