Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• Why interactive content should be on every marketer's radar
• How a new era of content is leading to a major paradigm shift around customer engagement
• The importance of prospect empathy in curating stellar interactive content
• Why three-dimensional intersectional thinking around personas, content, and campaigns leads to an effective marketing strategy
• Why sales doesn't really want more leads and what that means for interactive content

 

Resources

• Aaron Dun on Twitter and LinkedIn
• SnapApp on Facebook, Twitter, YouTube, and Content Blog
• SnapApp's Binge Watching TV Bracket
• HCSS's Most Interesting Project Bracket Challenge
• IBuildAmerica.com

Visit ContentProsPodcast.com for more insights from your favorite content marketers.