Clinton Bonner joins the Content Pros Podcast from Topcoder, where he serves as Director of Marketing and Crowdsourcing Strategy, to discuss the power of community, transparency, and finding your innovation rockstar.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

In This Episode: 

• How to serve two audiences at once
• Identifying and nurturing your "innovation rockstars"
• How to use your content as "growth indicators"
• Why FAQs can be your most effective piece of content
• Streamlining the content creation process
• The value of transparency and the tactics to achieve it
• Why listening skills are crucial to effective communication with your audience
• How to effectively build and nurture a community

Resources 

• Clinton Bonner's Twitter
• Topcoder
• Appirio
• AppXpress
• Uberflip

Visit ContentProsPodcast.com for more insights from your favorite content marketers.