Hassan Ali, copywriter for The Onion, joins the Content Pros Podcast to discuss finding the right voice for your brand, speaking to the “fence-sitters” in your audience, and the powerful effect of humor. 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip

 In This Episode:

• Identifying when to take a risk with your branding voice
• Exploring your brand's boundaries
• Staying on voice with your brand
• How incorporating humor can boost your brand
• Identifying the right partners for your voice
• How to speak to your audience of "fence-sitters"
• A superior measurement of content success

Resources:

• The Onion
• Onion Labs
• Dr. Jimm, PC Campaign
• Hassan's Twitter
• Hassan's LinkedIn

Visit ContentProsPodcast.com for more insights from your favorite content marketers.